OBSERVE IS THE ESSENTIALSÂ
Our Approach & Culture
Our approach to every project is dynamic and evolving. We integrate human science disciplines like psychology, ethnography, and sociology to gather qualitative insights. By combining these insights with thick and thin data analysis, we ensure the highest quality programs for our clients.
Our Culture influenced by research agency and R&D Department who always encouraging diverse perspectives, information sharing, and teamwork across departments. Our Culture will give you valuable insights, innovative solutions, and a competitive edge in today's dynamic business environment.
Meet the team
We are a passionate community united by a common desire: to understand the human condition and its influence on companies and brands, especially during times of adversity. Our diverse backgrounds empower us to ask critical questions and explore the world with boundless curiosity.
Dimas Danang, M.Psi.,Psikolog
 Head of Associates
Dimas is a certified clinical psychologist and lecturer with a strong passion for business. His interest in clinical psychology often leads him to be invited to be a researcher or speaker on the topic of psychology and productivity. Dimas plays a key role in both one-on-one sessions and leading assessment teams.
Patih McGulam, S.P, M.Si
Founder & Researcher
Patih has 12 years of experience in the business of observing human behavior, including coaching, training, mental health improvement, and team productivity improvement. He bases all of his solutions on a humanistic and social science approach.
Dio. D. Putera, S.Psi, M.Si
Field Coordinator & Researcher
Dio is a passionate and dedicated researcher. His Master's in I/O Psychology fuels an insatiable curiosity for science and technology, making him eager to absorb any new knowledge or insights he encounters. Research is Dio's lifeblood, and he thrives on navigating complex data sets with his keen eye for detail.Â
Join the team
We are seeking a team with a background in Social and Human Sciences. They must be proficient in English and have experience conducting qualitative research.